We're excited by this. 2D barcodes represent the future of product identification and consumer interaction. Compared to traditional 1D (EAN) barcode images, 2D barcodes can store much more information and link directly to rich online product data via GS1 Digital Link standards. Retailers worldwide are preparing for a 2027 rollout, with some stores already scanning 2D barcodes today.

This is the biggest change to barcode standards since the introduction of the retail barcode 1D images (EAN/UPC) in the 1970s.

Why 2D Barcodes Matter for Your Products

Integrating 2D barcode images into your packaging is a critical move to stay competitive and meet retailer expectations. Beyond basic product identification, 2D barcodes unlock dynamic consumer experiences, faster access to product information, and streamlined scanning across logistics and retail systems.

Using the GS1 Digital Link standard, each scan can direct users to live product data, traceability details, promotions, and more. This bridges the gap between physical packaging and the digital world, helping you build trust, improve transparency, and increase consumer engagement.

Unlike static 1D codes, 2D barcodes can carry batch numbers, expiry dates, regulatory information, and marketing URLs—enabling richer, smarter interactions with your brand at every touchpoint.

2D Barcode Generator for the Philippines

The International Barcodes Network (IBN) are already, in 2025, providing free and paid services for 2D Barcode image generation for customers who buy barcodes numbers from their network. In the Philippines, Barcodes Philippines - https://barcodes.ph - are the only provider offering this service. Their customers have access to a Customer Portal. Simply register or log in to generate a basic 2D barcode using your existing EAN numbers. These codes are powered by IBN Link’s GS1-compliant Resolver, ensuring compatibility with scanning systems at retail.

This is the easiest way to begin adding 2D barcodes to your packaging while future-proofing your products for upcoming retailer requirements.

Looking for More? IBN Link Subscription

For businesses needing advanced capabilities, the IBN Link subscription unlocks the full potential of GS1 Digital Link. Tailored for serious product data integration and digital marketing, IBN Link gives you full control of how your products appear and interact online.

• Generate GS1-compliant 2D barcodes in various formats
• Free product information web pages linked to your 2D Barcode
• Real-time product data updates
• Support for expiry dates, serial numbers, batch IDs, etc.
• Regulatory and traceability ready
• Scan-to-web journeys for direct consumer engagement
• Dynamic redirects

Whether you're launching a new product or upgrading your supply chain, IBN Link equips your brand with the tools to connect, engage, and comply with global standards. Barcodes Philippines customers can choose the free tool to get started or go pro with IBN Link when they're ready to scale.